“You can't shortcut trust. So we don't try.”
James Whitlam
Principal · Founder
Years
14
Sold (lifetime)
$284M
Patches
Noosa HeadsSunshine Beach
§ The people
Small team,
big patches.
Eight people. Four agents, four operators. We’re deliberately small so every campaign is owned by a person who can be reached on a Sunday — and so the same person who pitches you also signs the contract.
Promise 01
No juniors learning on your campaign.
Every listing is led end-to-end by a principal or senior agent. Always.
Promise 02
No handoffs after the appraisal.
The agent you meet is the one who answers the phone at 9pm on settlement eve.
Promise 03
No fee creep, no surprise add-ons.
Every dollar is costed upfront and approved by you before we spend it.
Senior agents.
3 principals · 1 senior agent
“The best campaigns feel inevitable in hindsight.”
“Most homes only sell once. I take that personally.”
§ Behind the scenes
The operators.
Behind every campaign there’s a marketing lead, a stylist’s brief, a coordinator booking the photographer at golden hour, and someone calling you back inside 30 minutes. These are them.
TR
Tom Reilly
Operations Manager
IB
Iris Bennett
Campaign Director
DC
Daniel Chen
Marketing Lead
OM
Olive Maddox
Vendor Liaison
§ Culture
We hire for character first, sales record second. The first is harder to teach.
Avg tenure
6.4 yrs
Glassdoor
4.8
Local hires
100%
team portrait · 4:5
§ Open roles
Want a desk by
the river?
We hire infrequently and carefully. If something below is yours, send a note — even if you don’t tick every box.